A few weeks ago there was a rumor that Apple was developing its own credit card for Apple Pay users. We did not know much more until yesterday in Bloomberg's report on Apple's streaming video service more details were released.
The joint credit card that Apple and the Goldman Sachs bank are preparing could appear in the imminent keynote of March 25. Apparently, this project of the credit card is known internally in Goldman Sachs as "Project Cookie".
"Project Cookie", the Apple card
We know that Apple has had to fight with banks about the conditions of Apple Pay and that services like Apple Pay Cash are having a hard time leaving the US. Maybe with a credit card of your own all these problems are solved.
According to the report, Goldman Sachs has about 40 people working on this project, while On the side of Apple we have the team in charge of Apple Pay. It seems that iOS 12.2 has internal records of this credit card and that Apple could reveal more details in the keynote to be held at the end of the month.
We know that Apple has focused in recent months on its services, expecting both a video service and one of magazines and news, the credit card would be another service of the company. Seen in perspective, it's an incredible way to make sure that users continue by your side.
If you are able to offer services, such as a credit card, only someone who uses this card works on your devices will never change from iPhone to Android. Apple seems to have everything very well tied and the future seems exciting. We will see what the keynote of March and the recently unveiled WWDC of 2019 surprise us with.